Investing in Brand Perception
Putting an effort into creating and maintaining a positive company culture is beyond worthwhile. Management often overlooks investing into workplace culture because they don’t realize that it is the DNA of their business. Can you say brand perception? It is the shared values, goals, attitudes, and practices that characterize a workplace. You don’t want people to treat their position with your company as a job. You want individuals to feel as if your company offers a valuable career opportunity.
Appreciation Goes a Long Way
Studies have shown that people who feel valued will continue to increase their productivity levels. Showing your appreciation to your staff should be done on a regular basis. Every leader has the power to improve their culture by valuing their employees. In order to fill the need for employees of all kinds, you should use multiple approaches to doing so.
Investing in Employees
If positive company culture breeds longevity, productivity, and happy human beings, how can you show your appreciation for your employees? There are a wide variety of incentives that make employees want to stick around with a company long-term, and they aren’t all about giving employees more money. Having a positive team leader has a direct impact on how employees view their company culture. Good team leaders are the silver bullet, if you will, of productive teams. Team leaders need to have an admiration for employees that might be deemed lower level and understand that their relationship will be made or broken by their ability to create a workplace culture that is conducive to innovation. It is important for employees to see the hierarchy available to them without feeling like they are ‘less than’ for their position. Not every employee that joins your team will have a completely open availability, 17 years of experience, a laundry list of volunteer positions that they hold in the community, and every tool imaginable to complete the job. Some employees will have very little skin in the game, but it is your job as a shop owner to incentivize them through appreciation to become a worthwhile employee.
What are you doing to boost morale around your shop? Are you maintaining a positive work environment that breeds success and productivity? Keep in mind that the highest performing organizations do so well because they value company culture. I challenge you this week to use the phrase thank you 15 times in your workplace. If you’re able, treat your team to coffee one morning. A small token of appreciation goes a long way in the workplace, and it creates an attraction for employees that are willing to go the extra mile for your business.
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